At SmartBrand, we believe that part of your Ad Brand defense budget can be optimized.
We want you to focus on real customer acquisition by reducing cannibalistic ads, automatically.
At SmartBrand, we believe that part of your Ad Brand defense budget can be optimized.
We want you to focus on real customer acquisition by reducing cannibalistic ads, automatically.
Monitor precisely your Brand Competitive Landscape from a Global Search Perspective
Keep defending your brand,
but only when necessary
Monitor precisely your Brand Competitive Landscape from a Global Search Perspective
Keep defending your brand,
but only when necessary
Use the saved spend on real client acquisition
We help you understand your brand's presence in search traffic by analyzing organic and paid search data, providing insights into your Brand Global Traffic Share.
Brand Global Traffic Share : We monitor and analyze your brand’s global traffic, distinguishing between organic (SEO) and paid (SEA) traffic, to show how visitors find you.
SEO & SEA Mix Monitoring : We continuously monitor your SEO and SEA mix to ensure balanced and optimized strategies for peak performance.
We help you understand your brand's presence in search traffic by analyzing organic and paid search data, providing insights into your Brand Global Traffic Share.
Brand Global Traffic Share : We monitor and analyze your brand’s global traffic, distinguishing between organic (SEO) and paid (SEA) traffic, to show how visitors find you.
SEO & SEA Mix Monitoring : We continuously monitor your SEO and SEA mix to ensure balanced and optimized strategies for peak performance.
Monitoring the Brand Share of Voice compared to Ad Cost allows us to analyze whether there is an obvious correlation between these two. The main question is: what is the optimal spend to optimize Brand CAC ?
Considerations include :
How organic traffic responds to lower investments.
The potential benefits of increased investments and whether there is a ceiling for Global Share of Voice.
By meticulously analyzing how competitors invest in your branded keywords, gain insights into presence rates, competitor shifts, and emerging rivals, empowering informed decisions to optimize advertising strategies for campaign performance and profitability.
By crawling every 10 minutes your keywords, we detect where you are a “Lone Ranger”, meaning that you defend your brand via Google ads, but against no competition !
When detecting cannibalistic ads, we automatically either adjust CPCs or add keywords to exclusion list in your Google Ads account.
SmartBrand is designed for businesses that are serious about optimizing their search brand ROI.
Our solution is ideal for companies that heavily invest in branded search ads and are looking to enhance their marketing efficiency.
We saved 40% of our brand budget in the first month, while maintaining at least similar visibility on the SERP, with a minimal set-up. We made no compromises on our Google Ads structure, which is a real plus.
The team took the time to understand our challenges and adapt their product to our needs, thus facilitating deployment. What's more, the team is fun and dynamic - I'd recommend them!
Guilhem Arnaud, Acquisition Manager
@Tediber
SmartBrand offers a range of benefits that help businesses achieve their marketing goals more efficiently. Here’s why SmartBrand is the best choice for optimizing your branded search campaigns.
Reduced Ad Costs
By identifying and turning off cannibalistic ads, you save money on unnecessary ad spend. Focus your budget on the most impactful campaigns.
Reduced Ad Costs
By identifying and turning off cannibalistic ads, you save money on unnecessary ad spend. Focus your budget on the most impactful campaigns.
Improved ROI
SmartBrand’s data-driven approach ensures that you can Use the saved spend on real client acquisition, leading to a higher return on investment.
Increased Organic Traffic
With less competition from your own ads, your organic search results can attract more clicks, leading to increased organic traffic.
Increased Organic Traffic
With less competition from your own ads, your organic search results can attract more clicks, leading to increased organic traffic.
Enhanced Brand Visibility
Maintain a strong presence in search results by balancing your organic and paid efforts. SmartBrand helps you dominate the search landscape without overspending.
Enhanced Brand Visibility
Maintain a strong presence in search results by balancing your organic and paid efforts. SmartBrand helps you dominate the search landscape without overspending.
Ranking 1st & owning the Organic Google Result Page
Monitor your organic share of shelf. Maximize your visibility on Google by tracking key metrics:
Sitelinks: Enhance visibility and navigation.
Rank positions: Secure top positions (1st, 2nd, 3rd, and 4th) to boost click-through rates.
SERP snippets: Own valuable snippets like "People also Ask", free listings, and images
Use cases where this testing is less relevant
Some scenarios may require a different focus :
Key business periods: During high-traffic events like sales or Black Friday, prioritize ensuring users land on your site.
Specific landing pages: Different approaches for SEA and SEO landings, as well as mobile vs. desktop variations, may reduce the relevance of some tests.
Specific Ad extensions: When promoting new products, targeted ad extensions can be more effective than organic ranking adjustments.
